![]() However, it may take many years to research and get the brand name drug to market. New drugs are developed under patent protection, and most drug patents are protected for 20 years after FDA filing. Does every brand name drug have a generic drug? Learn More: Need to identify a pill by its markings, shape or color? Use the Pill Identifier 6. Colors, flavors, and certain other inactive ingredients may be different but the effectiveness of the drug remains the same. However, the generic drug must have the same active ingredients. In the United States, trademark laws do not allow generic drugs to look exactly like the brand name drug. Why do generic and brand name drugs look different? If more than one generic manufacturer files their ANDA at the FDA on the same day, these companies would share the 180-day exclusivity, which might lead to somewhat lower prices during the 180-day period due to competition, but possibly not as low as when several generics enter the market. ![]() Quite often this is a disadvantage to the consumer, who gets stuck with the higher priced generic for 6 months. Generic companies state that exclusivity allows them to recoup expenses related to being the first to bring a generic to market. Generic manufacturers may charge higher prices during this time because there is little to no other generic competition. This exclusivity allows the company to be the first - and possibly only - generic on the market for 6 months. The “180-day exclusivity” is assigned to the generic manufacturer who is the first to file an ANDA and has done the additional work to get the generic drug to market. ![]() However, when a generic drug is first approved and marketed, costs may remain high (although less than the brand name drug) for 6 months because the FDA will give the first generic manufacturer a “180-day exclusivity period”. Generics are not less expensive because they are lower in quality. Generics are less expensive because the drug manufacturer does not have to duplicate the original clinical trials for effectiveness and safety, which lowers the cost to bring the drug to market. They are not exclusive to generic drugs.Īlthough generic drug active ingredients are chemically identical to their branded counterparts, they are typically sold at a cheaper price than the brand name drug.
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